Which Real Estate Agent Personality Are You?

By Lindsay Dreyer

Lindsay Dreyer is the Broker/Owner of City Chic Real Estate, a woman-owned, boutique, independent brokerage serving the Metro DC, Baltimore and Fredericksburg areas. Her passion is helping agents live their dream lives through real estate.

Take the Agent Personality Quiz Here!

In the dynamic world of real estate, understanding your unique agent personality can significantly impact how you conduct business and connect with clients. Interestingly, there are four distinct agent personalities, each with its own approach to generating business. Identifying your predominant type or combination can offer insightful strategies tailored to your strengths:

1. The prospector. Prospectors are the traditionalists of real estate, employing cold-calling and door-knocking tactics to generate leads. They engage with strangers who have not yet expressed any interest in real estate, making this approach akin to exploring uncharted territories. The goal is to initiate cold relationships, hoping to uncover potential interest in real estate dealings.

2. The networker. Networkers are the social butterflies within the real estate community, often considered the majority among agents. Their strength lies in leveraging warm relationships within their personal and professional spheres. These agents excel in identifying real estate needs through everyday conversations with people who already know, like, and trust them, despite these contacts not actively seeking real estate services. This method relies on the natural flow of social interactions to uncover opportunities.

3. The converter. Converters operate on the principle of engaging with individuals who have shown an interest in real estate but with whom they have no prior relationship. This cold relationship scenario typically involves online leads from platforms like Zillow or Realtor.com, or interactions at open houses. The converter’s challenge is to nurture these leads into meaningful client relationships through strategic engagement and follow-up.

4. The marketer. Marketers focus on establishing themselves as experts within a specific niche or community. Whether catering to first-time homebuyers or dominating a particular neighborhood, marketers use a mix of content—blogs, social media videos, and direct mail—to showcase their expertise. This approach is about creating and disseminating marketing materials that assert the agent’s authority and knowledge in their chosen area.

Identifying as one of these personalities—or a combination thereof—can provide clarity and direction in your real estate career. For instance, I resonate most strongly with the converter and marketer types, focusing on turning interested strangers into clients and establishing niche expertise.

Curious about your agent personality? I’ve developed a short, free, fun little quiz to tell you what your agent personality might be. To take it and find out your type, click on the link!

In the end, whether you’re a prospector, networker, converter, marketer, or a blend, understanding your agent personality is key to leveraging your unique approach to real estate success. Share your results and experiences; sometimes, the journey of discovery can lead to unexpected yet fruitful paths in the realm of real estate. In the meantime, call or email me with any questions. I look forward to hearing from you.