Foolproof Marketing Strategy For Every Real Estate Pro

By Lindsay Dreyer

Lindsay Dreyer is the Broker/Owner of City Chic Real Estate, a woman-owned, boutique, independent brokerage serving the Metro DC, Baltimore and Fredericksburg areas. Her passion is helping agents live their dream lives through real estate.

If you want to know the marketing strategy that will get you more referrals and clients, look no further because today, I will share with you the sphere marketing program that effectively increases every real estate agent’s potential for career success. Here’s how you can consistently implement the sphere marketing program in four easy ways:

1. Email marketing. Sending out a monthly newsletter is essential in the business, but consider ramping it up to a weekly newsletter to stay top of mind for your clients. This is also a good opportunity to showcase your expertise as a professional in the industry.

2. Direct mail. Though it may seem old-fashioned, sending direct mail in a highly digital marketing landscape will benefit you significantly. Because most letters nowadays come in the form of emails, people’s mailboxes will rarely be full, which means you’re in the best position to be noticed. A monthly direct mail with useful and interesting information will help differentiate you as an agent.

3. Implement a quarterly touchpoint. At City Chic Real Estate, we run a quarterly gifting program through a service provider that only costs $99 per year. While this has been proven to be highly effective, even a simple quarterly check-in can make a significant difference. Whether it’s via text, in-person meetings, or video uploads, maintaining regular contact with past clients and your database is essential to stay top of mind.

4. Send “houseaversary” and birthday cards. Services such as Postable and Handwritten offer automated campaigns for this purpose. By inputting client information, such as their house anniversary and birthdays, you can set it up to run automatically so that these can be delivered without any additional effort on your end.

So, that’s the simplified explanation of what sphere marketing is, but also everything you need to know and do to further enhance your career. But it is important to remember that you have to be consistent if you want to reap the maximum rewards. For example, in our brokerage, by executing this strategy, we see a constant uptick in referrals for our agents.

If you’re interested in learning more about how to improve your performance in the real estate industry, don’t hesitate to reach out to us in any way that’s convenient for you. We’d love to help you take your next steps forward.